Athletes
Events
Champions
Global Fans
iseUp Promotions was founded in 2026 out of a simple but radical belief: that elite combat sports athletes deserve a promotional partner as ambitious and relentless as they are. Born in Madera, California and built on the streets of the world's toughest gyms, we set out to change what a promoter could be.
From day one, we refused to operate like a traditional promotion. Instead of transactional contracts and passive management, we embedded ourselves directly in the lives of our athletes building training infrastructure, negotiating global broadcast deals, and positioning each fighter as a global brand, not just a name on a fight card.
In less than two years, RiseUp has headlined arenas on three continents, crowned three world-class champions, and assembled a roster that is widely considered the most exciting in combat sports today. This is only the beginning.
“We don’t just promote fights. We build legacies that outlast championships.”
Athletes
Events
Champions
Fans